The assignment involves preparing a written essay on your Understanding Customers (1,500 words)”.

a)

b) c)

d)



• • • • • •

Your whole essay task will be about this issue:

Write an essay on the micro and macro aspects of Understanding Customers. Use theories to support your argument. Use examples from tourism sector where necessary.

Begin your research by reading the related pieces of research from the module – your lecturer will have indicated which research is relevant to each of the topics.

The structure of the essay is as follows:

Introduction (150 words)

The first section (300 words) The second section (300 words) The third section (300 words) The fourth section (300 words) Conclusion (150 words)

REMEMBER – EVERY STATEMENT/PIECE OF INFORMATION YOU WANT TO INCLUDE IN YOUR ASSIGNMENT MUST COME FROM YOUR RESEARCH AND BE REFERENCED CORRECTLY. Include a minimum of 15 references.

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