you will need to do : 1. The financial metrics that should be used to evaluate the expected profit of each customer prospect is CLV (customer lifetime value) and PLV (prospect lifetime value). Review the PowerPoint presentation on CLV PLV CONCEPTS.pptx.

2. Perform market research to collect and estimate any missing data to complete your analysis. Make believe you were starting a new business and had to estimate pricing, revenue and costs associated with this business. This is the more difficult aspect of this analysis and will require that you research marketing data, industry data and financial statements from the school’s library resources.

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