Order Description

You work as an e-commerce consultant and have been called in by Coventry City Books, a

local book retailer.

The retailer, at the moment is purely bricks and mortar, therefore has no online presence.

Task:

Prepare a report, which:

 Introduces the retailer to E-commerce, both B2B and B2C.

 Analyse the opportunities and challenges that the retailer will face in pursuing an

Ecommerce strategy.

 Discusses current consumer behaviour and how consumer preferences can be

satisfied using the world wide web (hint: could they use social media and social

commerce?).

Your report should be referenced using CU Harvard and contain no more than 2,000

words.