Competitive Advantage of BreadTalk in Singapore
In Singapore, there is high demographic based which impacts the consumer trend being that the country does not have enough land for agricultural production. Moreover, the exhibited hectic life in the country has greatly hindered the chances of preparing freshly cooked meals. As such, the continued trend has increased the rate of overdependence on packed foods like pasta, cereals, bread and the like for breakfast other than rice porridge which is a formal traditional breakfast (Ang & Chng, 2013).