Analysis of the options: This will include a complete list of options, as well as the
benefits and costs of every option including financial projections.

we choose the company named Eastern Fence. you only need to write the alternative 2: Expanding the service area of Eastern Fence Erectors
you should write around the following viewpoints:
Pro: Significantly reduced sunk costs, no exit costs

Con: Higher labour costs due to travel time, increased bid price on job (higher margin with no differentiation)

and also need included these points:
Variables: Capital investment, human capital investment, risk, ease of implementation.