The interview highlighted that the Japanese never use quality in marketing, and it was mostly the Americans who do it. But if you were to ask many people who brand Japanese brands have the best reputation for quality. Customers do not form on quality but from their own experiences. Start with products and services, not with the marketing department. Since quality is not just based on product and service, it’s having the right product for the customers. Most customers do not appeal to advertisements on how a product has great quality but from their own experiences. Take, for example, online shops like Lazada and Shopee. Most of their advertisements appeal to the eyes, but if you want to know its quality, try looking at the review section below.