Intention and Aims
You are required to produce an INDIVIDUAL formal report involving a consideration of knowledge management (KM) initiatives and how they may be exploited for business value. The assignment (max 2500 words excluding references) will involve an analysis of an organisation of YOUR choice with the objective of determining how KM (embedded in social media) may result in successful innovation.
You should specifically identify how ANY organisation may learn the nature of social media which may be adopted to exploit the extent of an organisations knowledge leading to enhanced innovation. For clarity, your report should therefore form FOUR elements, i.e. organisational learning approach, knowledge management features, case organisation social media development and the opportunities for subsequent business innovation.
It is expected that an in-depth investigation is undertaken to determine the extent of the theoretical and practical issues involved in how Social Media may be analysed through KM and innovation frameworks. Examples should be drawn from other research into well formulated networks currently available, i.e.; Facebook, Youtube, Twitter, Google, Linkedin, NING, Writeboard, Storybird, etc. You should include how your case analysis enabled successful knowledge and innovation within the organisation. This should also involve
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a consideration of developments in the field by providing insightful explanations of current and future potential social media exploitation.
The report should provide an academic analysis by recalling the theories and approaches that are relevant to the topic. You may structure your report to include any relevant tables and diagrams (these are particularly useful as a means of communicating to a reader)
The following learning outcomes are assessed through this assignment.
1 To critically discuss the nature and process of knowledge creation and transfer within organisations.
2 To critically evaluate how organisational and social dynamics combine to engender innovation.
3 To analyze the application of concepts and theories related to new ‘social network’ technologies
4 To be able to present theoretical and empirical evidence to address complex problems and practical situations in relation to knowledge management and innovation development
The individual report should reflect:
 Ability to identify diverse and high quality sources of information (a minimum of 40 references are required from different sources). These should include: academic journals/ books/ trade publications, government and industry data, websites, etc.
 Demonstration of clear understanding and synthesis of the available information in order to gain an in-depth knowledge and critique of the topic(s).
 Ability to discuss complex information clearly and concisely, and to construct coherent and logical arguments.
 Ability to present your findings in a professional and well structured report format, including effective use of figures, tables, appendices and referencing (Harvard Style is required).
It is essential that your research should include novel, thoughtful analysis and the impact of KM on social networks and innovation through referencing and incorporation of ideas from multiple sources.
In addition, the opportunity will be taken to enhance ‘employability’ criteria through attention to ‘presentation skills, ‘clarity of analysis’, ‘team support’, ‘entrepreneurship’, etc
The following article will be available on BL:
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Mao M, Shan-Ling P, Hackney R A , Ractham R & Kaewkitipong L (2014) Constructing the Cultural Repertoire in a Natural Disaster: the role of Social Media in the Thailand Flood of 2011, ACIS2014, New Zealand, December
You are required, within defined (informal) groups, to present an overview of the main ideas, approach and findings from this article in addition to the core analysis from the individual assignment noted above. Presentations will be undertaken within lectures during the last few weeks of module delivery – this activity is not assessed and does not carry any marks within the individual assignment.
However, the following employability skills and competencies will be enhanced through this assignment.
 Develop and demonstrate communication skills to effectively convey information in writing.
 Develop and demonstrate planning and organizational skills along with a high degree of detail orientation.
 Demonstrate and demonstrate solid work ethic in successfully completing tasks.
 Demonstrate ability to take initiative with minimal supervision.
 Demonstrate enthusiastic attitude to quickly assimilate new concepts and meet challenges.
 Demonstrate analytical thinking for identifying, scrutinizing, improving, and streamlining complex work processes.
 Develop and demonstrate team working skills in environments requiring ability to effectively prioritize and manage multiple concurrent tasks.
 Demonstrate interpersonal skills in working with constructing productive relationships with team members.
Assessment Criteria
The assessment identifies the criteria, which meet the learning objectives for the module, through the design, development and production of a individual written assignment (2500 words – excluding references) relating to the topics of data, information, knowledge and innovation
1. To critically discuss the nature and process of knowledge creation and transfer within social network organisations
2. To critically evaluate how individual learning and organisational dynamics combine to engender innovation
3. To recognise the application of concepts and theories
Learning Objectives
LO 1 & 4
LO 2 & 4
LO 1 & 3
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related to innovation, learning, knowledge and broader social processes associated with an emergent knowledge-based global economy
4. To apply concepts and theories to complex problems and practical situations based on logical analysis and empirical evidence
LO 2 & 3
CRITERIA E+ E E- 33-37% D+ D D- 43-47% C+C C- 53-57% B+B B- 63-67% A++A+ A A- 73-79% Clarity of report purpose and degree to which objectives met
Undefined/not met
Defined but not met
Clear and achieved to some extent
Clear and achieved
Clear and fully achieved Critical understanding and integration of relevant theory
Not addressed
Partially addressed, although insufficient theory considered and this was not integrated
Clearly expressed, sufficient theory considered but only partially applied
Clearly expressed, extensive referencing and comprehensively utilised
Critical application and critique of concepts with evidence of breadth and depth of literature Creativity and evidence of learning
Mundane with no evidence of learning
Pedestrian and little evidence of learning
Certain aspects were creative and some evidence of learning
On the whole creative with much evidence of learning
An original piece of work developed independently Understanding of the implications and limitations of the report
Not addressed
Not explicitly dealt with though some evidence of understanding
Partially addressed and understood
Implications and limitations understood and addressed
Critical evaluation of implications and limitations undertaken Quality of presentation – including referencing and structure
Poor presentation with inconsistent referencing and muddled structure
Inconsistent referencing and unclear structure
Satisfactory presentation with consistent referencing and clear structure
Good presentation with consistent referencing and clear and sensible structure
Excellent presentation – excellent referencing and structure