The purpose of this assignment is to allow you an opportunity to investigate the relationship between the
components of the marketing program me, and between the marketing program me and market entry strategy.
“The most distinguishing feature of born global firms is that they tend to be managed by entrepreneurial
visionaries, who view the world as a single, border less market place.” Hollensen, S., (2011)
By reference to the academic literature, critically evaluate whether this view of the world is useful to
companies that are seeking to expand internationally.