Read the case study titled “Missed Opportunities”, located in the online course shell.

Write a paper in which you:
1. Examine the pros and cons from the perspective of Crest view Hospital of the placement of its new billboard directly adjacent to Briarwood Medical Center. Interpret the reaction of customers and other community stakeholders to the billboard postings.
2. Use competitive marketing entry strategies to suggest the action that Briarwood Hospital should undertake to counter the messages in the new Crestview Hospital Billboard postings.
3. Recommend the marketing communication strategy or strategies that both Crestview and Briarwood Hospitals should employ. Justify why the Governing Board of both hospitals should take a proactive role in promoting and implementing effective marketing strategies.
4. Assess the value of the various marketing research tool(s) that Briarwood and Crest view hospital could use to promote effective marketing communication strategies. Justify your response.
5. Use at least five (5) quality academic resources. Note: Wikipedia and other Websites do not qualify as academic resources.


For a custom paper on the above topic or any other topic, place your order now!
What Awaits you:
On-time delivery guarantee
Masters and PhD-level writers
Automatic plagiarism check
100% Privacy and Confidentiality
High Quality custom-written papers